Many people think design only relates to things that you can see and touch… but this is far from true… and this next story sets the record straight. Design is about making people’s lives better… and as we will see, a regional banking powerhouse headquartered in Singapore treats this matter very seriously.
OCBC is obsessed with constantly improving the customer experience and has a design team specifically tasked with this duty. Led by a trained architect, OCBC’s design lab applies what he calls design thinking… you will be amazed by the effort that goes into this!