Truly impassioned and ‘obsessed’ by art, charming and eloquent, Simon de Pury has occupied many roles – dealer, collector, curator, auctioneer, entrepreneur, he is a real insider of the art trade.

Called both as the Mick Jagger and the Peter Pan of auctions, Simon de Pury has been devoted to bringing art to the public and turn the world onto art – all fueled by his own deep passion for the art world.

Yesterday, he presented his first book “The Auctioneer” about iconic ups and downs in his career.

a[n]d spoke to him recently about the art business, passions and emotions of collecting art, and how young artists build their own public image in today’s new media world.