Truly impassioned and ‘obsessed’ by art, charming and eloquent, Simon de Pury has occupied many roles – dealer, collector, curator, auctioneer, entrepreneur. He is a real insider of the art trade.

Called both as the Mick Jagger and the Peter Pan of auctions, Simon de Pury has been devoted to bringing art to the public and turn the world onto art – all fueled by his own deep passion for the art world.

Last week, he presented his first book “The Auctioneer” about iconic ups and downs in his career.

Watch the third part of our interview, where he talks about how young artists can use media to promote their works and build their name.